Summary

Senior Visual Designer with 20+ years of expertise elevating mission-driven brands. Expert in translating strategic business goals into compelling, user-centered visual identities and accessible design systems. Proven leader proficient in managing complex projects from concept to final delivery, and driving commercial success through design.

Key Expertise: Brand Identity Development, Print & Digital Product Design, and Production Workflow Optimization.

Collaborative Success: Proven track record collaborating with cross-functional teams (Editorial, Product, Marketing) to ensure design solutions are strategically aligned, commercially successful, and delivered with production efficiency.

Core Competencies

Technical Tools & Production Expertise

  • Figma

  • Adobe Creative Suite: (InDesign, Photoshop, Illustrator)

  • Google Workspace

  • Project Management: Asana, Kami, Microsoft Office (Word, PowerPoint)

  • Production: Print Production &
    Quality Control, Production Workflow Optimization, Pre-press, Large Format Signage (trade shows)

Brand Strategy & Design Systems

  • Brand Identity Development & Management, Logo Design

  • Accessible Design Systems & Style
    Guide Creation

  • Print & Digital Product Design, Typography & Layout

  • Art Direction (Illustration and Photography)

Leadership & Collaboration

  • Stakeholder Presentation & Defense of Design Strategy

  • Mentoring & Development of
    Junior Designers

  • Cross-functional Team Collaboration (Editorial, Product, Marketing)

Professional Experience

Peaksware | Louisville, CO | Senior Visual Designer | April 2016–October 2025

  • Led the design and successful implementation of comprehensive Brand Identity Systems for 7 core music product lines (Piano, Band, Orchestra, Percussion, Classroom, Choral, and Guitar) directly supporting significant annual revenue goals.

  • Created and maintained detailed Style Guides and InDesign Templates, ensuring visual consistency across 100+ annual releases.

  • Art directed external illustrators to produce high-quality, on-brand visual content.

  • Mentored and coached junior designers on design fundamentals, production best practices, and professional development.

  • Collaborated extensively with Product Managers and Editorial teams to solve complex design challenges, ensuring on-budget and on-time delivery within aggressive timelines.

  • Maintained and evolved brand standards, successfully balancing creativity with production efficiency and commercial viability.

Alfred Music | Van Nuys, CA | Senior Designer | February 1998–April 2016

  • Designed for all divisions, including Piano, Band, Orchestra, Percussion, Classroom, Choral, and Guitar, managing design and production.

  • Established standardized design templates and workflow efficiencies that resulted in measurable improvements in visual consistency and reduced printing costs.

  • Directed illustration projects from initial concept through final pre-press production and sign-off.

  • Partnered closely with Editors, Engravers, and Production teams to maintain design integrity throughout the manufacturing process.

  • Designed a full range of promotional materials, including catalogs and point-of-sale displays, supporting new product launches and marketing initiatives.

Gear, Inc. | Atlanta, GA | Designer, Illustrator, and Printer | June 1987–November 1994

  • Curated photos by well-known jazz and blues photographers and translated those selections into a cohesive brand identity for the apparel line, ensuring artistic integrity and commercial appeal.

  • Designed, illustrated, and printed original apparel graphics, specializing in traditional silk-screen printing techniques.

  • Managed print production quality control from original artwork development through the finished product.

  • Successfully balanced creative concepts with commercial viability and 
    production constraints.

Education

  • Atlanta College of Art | Atlanta, GA | Bachelor of Fine Arts (BFA)
    Printmaking and Design | May 1988

  • University of Georgia Studies Abroad Program | Cortona, Italy | 1987

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